\setupbackend
  [export=book-001,
   xhtml=yes,
   css=export-example.css]

\setupexport
  [hyphen=yes]

\definehighlight[whatever][color=red,style=bold]

\starttext

\startchapter[title=First Chapter]

    \startsection[title=First Section]

        \input ward

        test \whatever{test} test

        \input tufte

        \startitemize
        \startitem test \stopitem
        \stopitemize

        \startformula
            e = \sqrt{mc^2}
        \stopformula

        \placefigure
          {cow}
          {\externalfigure[cow.pdf]}

    \stopsection

\stopchapter

\stoptext















\starttext

\startchapter[title=First Chapter]

    \startsection[title=First Section]

        \input ward

        \startformula
            e = mc^2
        \stopformula

        \placefigure{test}{\externalfigure[cow.pdf]}

    \stopsection

\stopchapter

\stoptext
