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\setupinteraction
  [state=start,
   focus=standard]

\setupheader
  [state=stop]

\starttext

    See page \goto{page 2}[page2]

    \page

    \contentreference
      [page2]
      [offset=1cm,toffset=2cm,frame=on]
      {\externalfigure[cow.pdf][factor=fit]}

\stoptext
